So What Does a Big Advertising Budget Look Like?

Posted: December 4, 2011 by David Lamont in Budgets & Spending, Interesting Data, Promotions
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So what does a big advertising budget look like? Here’s what Microsoft, IBM, HP, Apple, Intuit, Cisco, Intel and Dell spent in 2010 according to the B2B Magazine Top Advertiser list (published November 2011).

Microsoft was the third largest advertiser after AT&T and Verizon. They spent almost $250 million in 2010, up 30% from 2009.

IBM was 6th. They invested more than all the other tech firm in business publications and consumer magazines.

HP was 7th and Apple was 8th on the top 50 list. Of the tech firms on the list, Dell spent the least, ranking 28th overall.

What can smaller firms selling data storage and management products learn from this? Nothing! The top advertisers are public firms with extensive product lines that are sold globally.

About the Author

David X. Lamont is an accomplished marketer of IT products and a partner at Marketingsage, a PR and lead generation firm that specializes in marketing data storage, data management, and enterprise software products. He can be reached by email at blog [at] Fellow marketers and IT professionals are invited to join his network on LinkedIn and to subscribe to this blog (see sidebar).


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