Flash Musical Chairs is Becoming a High Stakes Sport

Posted: September 10, 2013 by Agnes Lamont in News, Opinion
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Back to back acquisitions are adding to the excitement in the Flash arena. As Pure Storage pulled in another $150M in Series E funding and EMC was putting the finishing touches to its VNX2 with an all-Flash option complete with controller and software enhancements, even bigger Flash news was brewing.

Western Digital/HGST announced acquisition of PCIe Flash and software company, Virident, for $685 million on September 9. This is the third Flash acquisition the company has made in recent months. After acquiring SSD veteran, sTec, for $340 million, WD/HGST apparently beat Seagate to the punch in acquiring cache company, VeloBit, for an undisclosed sum. Seagate, along with Cisco, was also an investor in Virident.

On September 10, Cisco announced that it will purchase Flash array vendor, WhipTail, for $415 million. Undoubtedly there are folks out there humming along to the tune of the “Hokey Pokey” and wondering how serious Cisco is about storage as it expands its Unified Computing System.

It’s appears that the ability to aggregate, manage and manipulate Flash through software is a good place to be as the market moves towards consolidation.

Fusion-io and Violin will certainly be under increased scrutiny as the industry-wide game of musical chairs progresses. Will Seagate ever manage to snag a Flash chair? What shall we see at Oracle Open World in a few weeks?

About the Author

Agnes Lamont is an accomplished marketer of IT products and a partner at Marketingsage, a PR and lead generation firm that specializes in marketing data storage, data management, security, cloud and enterprise software products. She can be reached by email at blog [at] marketingsage.net. Fellow marketers and IT professionals are invited to join her network on LinkedIn and to subscribe to this blog (see sidebar).

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