Posts Tagged ‘DDN’

This is a list of positioning statements used by firms who make storage products using Flash memory. For the most part these statements come from the first line of press releases. The list was compiled for a session I was chairing at the 2013 Flash Memory Summit. However, it’s updated periodically when new vendors appear or old ones disappear.

Positioning Statements

  1. Aberdeen — a leading manufacturer of servers and storage
  2. AC&NC — custom designed and pre-configured JetStor plug-and-play storage solutions that meet and exceed each customer’s application(s) requirements
  3. Amax — a leading innovator of Dynamic Enterprise IT & High Performance Computing (HPC) solutions
  4. Assurance — leading The Way In High Performance Enterprise, Cloud and HPC Storage Solutions
  5. Astute Networks — the leading provider of performance storage appliances
  6. Atlantis Computing — the leading provider of Software-Defined Storage
  7. Avere Systems — the leader in network-attached storage (NAS) optimization
  8. Balesio — the leading provider of Native Format Optimisation (NFO) solutions for unstructured data
  9. BiTMICRO — a leading developer and manufacturer of flash-based SSD (solid state drive) technology, products and solutions.
  10. BridgeSTOR — the company Advancing Deduplication to the Cloud
  11. CacheIO — the high performance storage leader for intense media applications
  12. Calxeda — a leader in the low power server market
  13. Coho Data– a leading innovator in web-scale flash storage for the enterprise
  14. Cisco — the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected
  15. Condusiv — the leader in high-performance software optimizing technology, people and businesses
  16. Coraid — a leading provider of scale-out Ethernet storage solutions
  17. DataCore — the premier provider of storage virtualization software
  18. DataDirect Networks — the world leader in massively scalable storage
  19. Dell — listens to customers and delivers innovative technology and services that give them the power to do more
  20. Delphix — the leader in agile data management
  21. Dot Hill — a leading provider of SAN storage solutions
  22. Echostreams — a leading provider of server, storage, and system packaging technologies for today’s fast growing vertical markets such as Cloud, Datacenter, Video/broadcasting and Telecommunications
  23. EMC — a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service
  24. Enmotus — provides users with their critical data when they need it
  25. ExaGrid — the leader in cost-effective and scalable disk-based backup solutions with data deduplication
  26. Fastor — engaged in bringing future-proof solutions to the rapidly growing Cloud and Enterprise SSD markets
  27. Fixstars — Speed up your Business
  29. Fusion-io — delivers the world’s data faster.
  30. GreenBytes — a developer of full-featured virtual desktop optimization solutions that uniquely support existing infrastructure
  31. Gridgain — a real time Big Data software company
  32. Gridstore — the leading provider of optimized storage for the modern data center
  33. HGST — develops advanced hard disk drives, enterprise-class solid state drives, innovative external storage solutions and services used to store, preserve and manage the world’s most valued data
  34. HP — creates new possibilities for technology to have a meaningful impact on people,businesses, governments and society
  35. Huawei Symantec — a leading provider of storage, networking and security solutions
  36. IceWEB — an award-winning Unified Data Storage appliance provider for cloud and virtual environments, as well as the highly secure, scalable IceBOX BYOD (Bring Your Own Device) Private Digital Cloud Solution
  37. Infinio — inventor of downloadable storage performance
  38. iXsystems — builds rock solid enterprise-class servers and storage solutions
  39. JDV — a cutting-edge developer of innovative enterprise-class SSD server appliances
  40. Kaminario — the leading scale-out all-flash array provider
  41. Kove — a pioneering leader in high performance storage
  42. LSI — designs semiconductors and software that accelerate storage and networking in datacenters, mobile networks and client computing
  43. Marvell — a global leader in providing complete silicon solutions enabling the digital connected lifestyle
  44. Micron — one of the world’s leading providers of advanced semiconductor solutions
  45. Nasuni — a provider of enterprise storage to large, distributed organizations
  46. NephoScale — creator of the NephOS next generation cloud infrastructure services platform
  47. NetApp — creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs
  48. Nexsan (Imation) — a global tiered storage and data security company
  49. Nimble Storage — the leading provider of flash-optimized hybrid storage solutions
  50. Nimbus Data Systems — the leading provider of unified all-flash storage systems for enterprise and cloud infrastructure
  51. Nutanix — the leading provider of hyper-efficient, massively scalable and elegantly simple datacenter infrastructure solutions
  52. OCZ — a leading provider of high-performance solid-state drives (SSDs) for computing devices and systems
  53. Panzura — a leading provider of global cloud storage solutions
  54. Permabit — the recognized leader in data efficiency technology
  55. Pivot3 — a leading provider of converged storage and compute appliances
  56. Proximal Data — the leading provider of hypervisor I/O intelligence software solutions
  57. Pure Storage — the all-flash enterprise storage company
  58. Qsan — making data smart
  59. RAID Inc. — an end-to-end customized solutions provider in HPC, Big Data, and Virtualized Environments
  60. SanDisk — a global leader in flash memory storage solutions
  61. SGI — the trusted leader in technical computing and Big Data
  62. SimpliVity — a provider of simplified IT infrastructure solutions for virtualized environments
  63. Skyera — a disruptive provider of enterprise solid-state storage systems designed to enable a large class of applications with extraordinarily high performance, exceptionally lower power consumption and cost effectiveness relative to existing enterprise storage systems
  64. SolidFire — the leader in all-SSD storage systems designed for large scale cloud infrastructure
  65. Starboard Storage — a provider of unified hybrid storage systems that simplify and consolidate NAS and SAN storage for midsize enterprises
  66. sTec — a leading global provider of solid-state storage solutions
  67. StorageQuest — a global leader in data and archive management software and hardware
  68. StorTrends Performance Storage with Proven Value
  69. SuperLumin Networks — a leading provider of scalable, high-performance media proxy and application acceleration solutions
  70. Supermicro — global leader in high-performance, high-efficiency server, storage technology and green computing
  71. Symform — a revolutionary, distributed cloud backup service
  72. Tegile — a leading provider of hybrid storage arrays for virtualized server and virtual desktop environments
  73. Tintri — the leading producer of storage for virtualization and cloud environments
  74. Violin Memory — provider of memory-based storage systems
  75. Virident Systems — a performance leader in flash-based storage-class memory (SCM) solutions
  76. Virtium — a leading innovator of storage and memory solutions designed specifically to meet the dynamic requirements of embedded systems
  77. WhipTail — the data storage-industry innovator powering faster applications and more energy efficient computing for today’s global businesses via flash storage
  78. X-IO — a recognized innovator in the storage industry

About the Author

David X. Lamont is an accomplished marketer and a partner at Marketingsage, a PR and lead generation firm that specializes in marketing data storage, data management, and enterprise software products. He can be reached by email at blog [at] Fellow marketers and IT professionals are invited to join his network on LinkedIn and to subscribe to this blog (see sidebar).

I’m chairing what may be the first ever marketing-oriented session at the annual Flash Memory Summit in August 2013. A lively panel of experts, editors, and analysts will be discussing product differentiation in a growth market in a session called: Differentiate or Die – Marketing Flash-Based Storage Systems. So, as part of a primer on product positioning, I thought I’d list the players in the game. In this case, I’ll narrow the field to those competing for enterprise buyers. In most cases, the solution is a hardware product that uses Flash memory, but not always. Some vendors develop software products that mitigate the need for additional hardware, essentially fulfilling the same customer need.

As you can see from the list of 75+ (below), there are enough vendors, products, and brands to make any buyer’s head explode. But if they wait, most will be gone by the end of the decade. A handful will be gone because they won the positioning game with the global players and were acquired for big bucks. Most will just be casualties who could not differentiate themselves in a way that attracted enough customers, or who could not defend their position from competitors claiming the same benefits at a lower cost.

Vendors Promoting an Enterprise Solution that Uses Flash

This June 2013 list (with a July update) includes some newborn vendors (not yet shipping) and some undead vendors (they look dead, but still might bite.) In general, I excluded those selling only hard disk drive form-factor SSDs (e.g Seagate) and Flash chips (e.g. Toshiba, Samsung), but I included PCIe SSD vendors if they claimed to have a product for enterprise servers.

  1. Aberdeen
  2. Amax
  3. Arkologic
  4. Astute Networks
  5. Assurance
  6. Avere Systems
  8. BridgeSTOR
  9. Cachebox
  10. Cisco
  11. Condusiv
  12. Coraid
  13. DataCore
  14. DataDirect Networks (DDN)
  15. DataON
  16. DDRdrive
  17. Dell
  18. Dot Hill
  19. Echostreams Innovative Solutions
  20. EMC
  21. Enmotus
  22. Fastor
  23. Foremay
  24. Fusion-io
  25. GreenBytes
  26. Hitachi Data Systems
  27. HP
  28. Huawei Symantec
  29. IBM Systems and Technology Group
  30. IceWEB
  31. Infinio
  32. Imation
  33. Intel
  34. iXsystems
  35. JetStor (AC&NC)
  36. JBOD
  37. JDV Solutions
  38. Kaminario
  39. Kove
  40. LSI
  41. Marvell
  42. Micron
  43. NetApp
  44. Nimble Storage
  45. Nimbus Data Systems
  46. OCZ
  47. Oracle
  48. Panzura
  49. PernixData
  50. Pivot3
  51. Proximal Data
  52. Pure Storage
  53. QLogic
  54. Qsan
  55. Radian Memory Systems
  56. Reduxio
  57. Renice Technology
  58. Runcore SSD
  59. SanDisk
  60. Scalable Informatics
  61. SeaChange
  62. Skyera
  63. SolidFire
  64. Soligen
  65. Starboard Storage
  66. sTec
  67. StorageQuest
  68. Super Talent
  69. System Fabric Works
  70. Tegile Systems
  71. Tintri
  72. VeloBit
  73. Violin Memory
  74. Virident Systems
  75. WhipTail
  76. X-IO

If I missed a vendor, please let me know.

About this Series on Positioning and The Flash Memory Summit

Join me and a lively panel of experts, editors, and analysts at what may be the first ever marketing-oriented session for CEOs, CTOs, and marketers at the annual Flash Memory Summit in August 2013. We will be discussing product differentiation in a growth market in a session called: Differentiate or Die – Marketing Flash-Based Storage Systems on Wednesday, August 14, 9:50-10:50 am. This is an Open Session so you can register for free up until 8/11/13.

You can follow this blog by signing up in the left sidebar. You can find related posts like these by clicking the Flash Memory Summit 2013 category:

  1. Flash Memory Summit 2013 Session: Differentiate or Die – Marketing Flash-Based Storage Systems
  2. Competitive Positioning of Flash-Based Products – A Primer for CEOs, CTOs and Marketers
  3. Market Changes Impacting Flash-based Products – A Positioning Primer for CEOs, CTOs and Marketers
  4. Positioning and Hype for Flash-based Products – A Primer for CEOs, CTOs and Marketers

You can suggest questions and discussion topics using the comment box below or by sending me, David Lamont, an email at blog [at] If you’d like to support this topic and enhance your own social media reputation, please click the “Share This” and “Like This” buttons below. Your support is appreciated.

About the Author

David X. Lamont is an accomplished marketer of IT products and a partner at Marketingsage, a PR and lead generation firm that specializes in marketing data storage, data management, and enterprise software products. He can be reached by email at blog [at] Fellow marketers and IT professionals are invited to join his network on LinkedIn and to subscribe to this blog (see sidebar).